Point Your Toes Towards Effective Footwear Photography

Many people get excited over shoes. Capture the hearts of shoe fanatics with your photography by following these methods.

Lighting is a critical element in photography. Simply put, it is the oxygen for the subject of your photo. Natural light in the early morning or late afternoon is preferred over artificial lighting. Natural lighting brings out more texture in the shoes.

If needed, other lighting options are a studio soft box setup or a densely shaded area outside. You should also become familiar with the required types of lights for basic product shots: top or overhead light, and front and side umbrellas.

Lighting on the shoe should be even. Harsh or the wrong type of light can underscore imperfections, distort colors, and cause problematic shadows. Although not recommended, if using a flash becomes necessary, a very low one prevents glare.

Details and Texture
You can be creative when photographing footwear. Emphasize details and texture by taking close-up shots. Some details need extra care. For instance, a fantastic shot of a cutting-edge shoe will be spoiled if the laces are twisted or knotted.

Using Reflective Mirror
Since objects with curves and unique shapes add definition to a photo, shoes are the perfect subject matter for using the method of reflective mirror.

Reflective mirror takes time to master. Begin by making sure the mirror is clean and free of smudges. Filters will distort the image or make it look dull. The secret to success is the focal point. If you focus on the actual shoe (subject), the image in the mirror will be slightly blurred. The opposite will occur if you focus on the reflection; the subject becomes slightly blurred. Experimenting is the best way to learn this technique.

Multiple Views
The side view is the most used and clear angle. Take the side shot at eye level by getting at ground level with the shoe so the top of it is not photographed, or put the shoe on a raised platform.

There are plenty of other views to include such as the back view, top view, and the shoe turned slightly to the left. Don’t forget the sole and at least one shot of both shoes.

Footwear arranged flat makes the shoe(s) appear lifeless. If the shoe is not photographed on a foot, give the appearance by using a shoe tree, stuffing the shoe with tissue paper, secure it with nylon, or you can also hang it.

Lastly, do not clutter the background or frame of your photograph. Including other objects in your photo can draw attention away from the shoe.

Practicing these techniques will result in brilliant and professional photos.

Brisby Cameron

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